Most people would agree that ideas come a dime a dozen. The planning, the financing and the execution of an idea is what separates that concept from fruition.

I got the man from Brooklyn with a dream and an oven to sit down and discuss his highly coveted brain-child, HookDDonuts. Michael Simmons, Coney Island native, Entrepreneur and Owner of HookDDonuts is the episode 3 guest for the Table Talk Produced by Trill Kitchen podcast.

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The self-taught chef kept it super candid. He exposed some of the hardships of starting his business, detailed the support of his wife and family and expressed his motivation for keeping it going six years strong. He shared “I must’ve blown five or six grand trying to get this business off the ground. Probably more. I’m being modest. The brilliant part is that I didn’t give up.”